Essay Outline for Conflict in Lorraine Hansberrys A Raisin in the Sun :: Raisin Sun essays

Conflicts in A Raisin in the Sun – Essay Outline I. Conflicts in the Play - There are many types of conflict evident in this play. Some are as follows: A. Man vs. Man - Mama is the matriarch of the family, and she is very much in control of her children's lives. She is driven by a strong sense of pride and a strong faith in God. Her ideas conflict with three other characters: 1.   Walter - His dreams of owning a licquor store conflict religiously with Mama's value system. The conflict between Mama and Walter is amplified by the fact that it is Mama's apartment in which the family lives and Walter is unable/unwilling to make decisions because Mama is so domineering. Ironically, it is the one decision that she eventually lets Walter make which nearly destroys the family. 2.   Beneatha - Mama is angered and confused by Beneatha's views on religion. 3.   Ruth - Mama is unable to accept the fact that Ruth might find it necessary to have an abortion. B. Man vs. Nature 1. Living Conditions - five people in a small apartment 2. The neighborhood - ghetto-itis 3. Economic Conditions 4. Job Dissatisfaction 5. Society's Racism    III. Individual Dreams Vs. Family Responsibilities - A central conflict in the play arises when there is disparity between the individual's dreams and his/her familial responsibilities A. Walter's desire to own a liquor store B. Beneatha's dream to be a doctor    IV. Character Contrasts A. George Vs. Asagai - George is trying to deny his heritage. His family has prospered in America and he sees no need to celebrate his African heritage. He illustrates the blandness and shallowness of a life rooted in the quest for wealth and status. Asagai contrasts with George. He is an idealist. He is intelligent, perceptive, and dedicated to helping his country in its quest for liberation. These two men embody the two forces that operate on and within the family: materialism and idealism. B. Mama vs. Walter - Mama's desires for the family contrast with Walter's. Mama wants to use the insurance money to buy a house, a symbol of stability. Walter would rather spend the money on a high risk investment. Mama represents the wiser generation.      V. Important Props A. The plant - This is representative of Mama's ability to endure despite harsh surroundings, and her tenacity in keeping her dream alive.

Toyota Supply Chain Essays -- Business Management, Lean Manufacturing

Introduction The business environment is increasingly becoming competitive and challenging. In the recent past, manufacturers have found themselves facing the threat of dwindling profit margins due to unfortunate global events such as the 2007 global financial crisis and the on going Europe economic crisis. The need to improve operation efficiency so as to ensure current and future investment yield the highest rate of return has therefore become extremely important. Manufacturers are now actively engaged in, managing their costs, Research and Development, adopting best procurement strategies, among other Actions. While such actions might eventually lead to positive results, additional business value can be achieved through proper management of the supply chain (Waymer, Ivanaj & Mussa 2009; Krivda 2004). To support this assertion Krivda (2004) cites the findings of AMR Research Inc. According to this research, companies that have adopted proper supply chain operation and management enjoy greater performance as determined by various financial measures. Specifically, excellence in supply chain can result in relatively accurate demand forecast therefore making such companies realize higher profit margin by approximate 5%, a 15% percent lower inventory, a stronger â€Å"perfect order rating† rating of up to 17%, and a comparative shorter cash-to-cash cycle time of about 35% (Krivda 2004). Generally, a superior supply Chain is an important and unique source of competitive advantage. Its importance is especially illuminated in Multinational companies such as Toyota. Putting this into consideration, the question that now begs for an answer is whether Toyota’s supply chain is effectively serving the organization. Without a doubt, Toyota ha... .... 68-73. Womack, J., & Jones, T. D., 1996, Lean Thinking. New York: Simon and Schuster. Supply Chain Digest, 2010. Supply Chain News: Is â€Å"Lean† to Blame for Toyota’s Recall Issues? SupplyChainDigestTM , [online] Available at: [Accessed 22 December 2014]. Supply Chain Digest, 2010. Growth and Global Expansion Put Strains on "the Toyota Way" SupplyChainDigestTM , [online] Available at: [Accessed 22 December 2014]. Teresko, J., 2001. Toyota’s New Challenge. Industry week, [online] Available at: http://www.industryweek.com/articles/toyotas_new_challenge_793.aspx>[Accessed 22 December 2014]. Waymer, L., Ivanaj, V., & Mussa, L. (2009).International business: Critical considerations. Philadelphia: Lippincott Williams and Wilkins.

Essay --

In the field of medicine, diagnosis and management are initiated by the presence of symptoms. Nevertheless, a number of technological advancements allow for an individuals disease susceptibility to be identified, through DNA-based diagnostic testing. Although seen as the â€Å"holy grail† in disease prevention and management, DNA testing raises issues that can lead to widespread disapproval amongst the public. Hereditary Haemochromatosis (HH), an autosomal recessive disorder, is a disease that can not only be treated effectively, but if identified early it can also be prevented. HH is a metabolic disorder caused by a mutation in the hemochromatosis (HFE) protein, leading to an increase in intestinal iron absorption despite adequate or even excessive iron stores that lead to liberal iron accumulation in the body, thus causing irreversible organ damage. (Fowler, 2008) HH is commonly known as adult onset-HH, as the disorder is often asymptomatic, with excessive iron accumulation observed after the age of 40 predominantly in the liver, but also in the pancreas, pituitary, heart, joints, and skin. This can lead to clinical complications such as cirrhosis, diabetes mellitus, arthritis and liver fibrosis, in addition to skin hyperpigmentation. (Papanikolaou and Pantopoulos, 2004) In the bloodstream, iron binds to transferrin, establishing an iron-transferrin complex (diferric transferrin). Iron is released from transferrin when the compound binds with the transferrin receptor at the hepatocyte surface. Binding of the HFE protein to the transferrin receptor reduces the affinity of the transferrin receptor for the iron-transferrin complex; which in turn reduces the amount of iron being released by the complex. (Vora, 2012) The HFE protein is ... ...d be tested for, in order to minimise the adverse effects it may have on any one individual or family. These individuals adopted a deontological approach, where they believe the well-being of each individual in a population should be accounted for by the health sector. Conclusively, genetic screening for HH can be approached from many interest groups, each with their own contrasting view, based on their rational. As a young scientist, I believe that the well-being of each individual in the population should be cared for when implementing any genetic screening. Even though haemochromatosis has a low penetrance rate, and is rarely seen in non Caucasian ethnicities, the continuous admixture of ethnicities, its 1 in 300 prevalence rate and its preventability, indicates that any test for it cannot be dismissed, regardless of its ethnic discrimination or other issues.

A Life Changing Moment

I have always perceived my life to be that of the ordinary. I am a man who lived a simple life, and had simple dreams to look up to. Everything changed when I met my girlfriend, HER NAME.She was the most extraordinary woman I have ever met. From her aura, down to the little details about her personality, one may witness the exceeding confidence she exhibits all throughout her life. She has carefully planned her life the way she wanted it to be.GIRLFRIEND'S NAME was simple yet lovable. She would do the things that could make her happy above anything else. She never allowed people to look down on her and prevent her from doing the things that she loved the most. I could say that GIRLFRIEND'S NAME had the most impact on me. She encouraged me to set goals and strive hard to be the best that I can be. Through her hard work and dedication, I was inspired to do the same thing.My girlfriend's great influence in my life made me determined to study and acquire a degree in college. Although we have only been together for seven months, I felt the great impact she had in my life. Regardless of how big and complicated things were, NAME OF GIRLFRIEND always had enough reasons to smile and continue on with life.I started to be more cautious of my actions, and at the same time   view life in a more positive way. Once she told me, â€Å"Honey, why not try doing something big? It would make you feel a lot better if you were happy with the things that you did, other than do something to appease others.†Although said in the most insignificant way, these were the words that stuck in my mind all the time. Every time I would feel bad about myself, I would try to recall these  Ã‚   fond memories with my girlfriend. Then I feel a sense of security, making me forget about my problems more and just give my best and move forward.   

Team Case Critique

Electronic Arts is an American based company it mainly markets and produces computer and video games. It’s widely recognized for developing brilliant sports games along with this it also produces a wide variety of different games for the consumers. Moreover it manufactures the games fulfilling the requirements of all the platforms that is it does not restrict its games for the usage of one platform only.It is a profitable and prosperous company, however in the present days it is suffering as there are some great concerns regarding its business. For this purpose the board would advice the CEO that the company should bring a change in its strategies in order to thrive in such a competitive and demanding environment the company should firstly look towards the creation of downloadable games of this will not only increase the sales of its games but also reduce the costs of physically making the game, the handling and inventory of the games.More to add Electronic Art should work on establishing an online platform where games are available for being downloaded, although this will cost the company some amount but the increase in revenue that will be generated by the sale of the games online will be completely worth the efforts. Additionally making small versions of the game will also be favorable for the company as converting the larger versions into mini versions does not require much additional resources.This way the games can easily be downloaded to wireless devices such as the mobile phones and I pods, which will be an added source of income for the company without incurring a great deal of added costs. There is a price ceiling that exists in the game market of $59. 99 the platform manufactures do not wish to increase the price beyond that, these console manufactures have great power to influence the prices. The only way Electronic Art can shatter this price limit is by producing innovative and distinguished games.By offering product differentiation only wil l the manufactures be able to set their own prices for their product instead of being under pressure by the console manufacturers. For this purpose the company should look to towards attracting fresh and young talent and merge them with the experienced teams that have made the name of the â€Å"popular games† a huge success in the market. The company’s statistics show that the top 100 games are responsible for 50 % of the sales for the company this means that the rest of the games for which money is spent on is simply wasted as it does not prove to be fruitful for the company.The company should adopt a strategy of producing limited games but doing a lot of research and development for the making of these games this as this will lead to a greater possibility that these games will be a winner in the market. This will provide opportunities for the company to cut down its costs and use its resources more competently. We also agree with valuing the employees and develop str ategies to retain the talented and experienced personnel of the organization. As a result we should provide the employees with enhanced monetary and non monetary benefits.Profit sharing with the employees is a great idea as that will make the employees feel a part of the company and encourage them to use resources more wisely. Try to coordinate employees to work cooperatively and come up with out of the box ideas and strategies. In our opinion the company should not discontinue usage of celebrity endorsement to promote the games but to limit it as far as possible in order to keep costs within a limit. Unnecessary and excessive celebrity endorsements should be avoided as this leads to increasing the burden of costs for the company.To resolve the issue of the high royalty fees charged by the console manufacturers EA should look forward with having negotiations with those companies. The companies should be told that Electronic Art is willing to pay for the royalty fees when a game is l ucrative in the market but in those cases where the games are not doing well in the market the console manufacturers should not take royalty fees from those games as the dealing for those games would be mainly to recover the costs and settle at breakeven.Special incentives such as supplementary royalty fees should be provided to the console manufacturers if the games are unbeaten and are doing a flourishing business. This incentive will help to motivate the console manufacturers to agree to Electronic Art’s offer. Starting off with small console manufacturer is a good idea as that enables to convince those manufacturers easily as they rely on Electronic Art’s games.They should motivate the console manufacturers that by following our company’s proposed recommendation regarding the royalty fees both of our companies will grow together this way. The future strategies have to be based on lowering costs but increasing revenue, but at the same time not compromising on the entertainment factor the games provide. The including of inbuilt advertisements within the game is a great source of revenue and also doesn’t distract the attention of the gamer.Advertisers are ready to market their products and services in such a manner as it is a fabulous way to subconsciously advertise a company’s product and services. Furthermore the suggestion of providing opportunities for the improvement the characters online with a small amount of fee is quite impressive. As many gamers will be willing to enhance the style and functionalities of their characters and with a small amount of fee numerous customers will be wanting to avail this facility which will lead to increased revenue for the company.After the company attains substantial success and generates enough funds it should focus its attention on developing multiplayer games, as these games require a great deal of capital to be developed. Hence firstly the company should expand by all those means that do not call for a significant amount of excess funding then move on to those projects that need a great deal of investments. Moreover the company should think of implementing other major projects which include virtual simulation when they have enough financing as these types of games also require ample of resources.Additionally in the long run the company could also work on coming up with its own platform, however this decision has to be taken quite carefully and vigilantly as there is a risk of losing out the customers if this strategy proves to be unsuccessful. At present the company’s strategy should be to capitalize on the sports section of the games in which the company is fine and move forward with the innovative and creative ideas that develop in the company that do not require a high level budget, later on it should move on to extensive projects when Electronic Arts has loads of funds to commence them.Summary Electronic Arts is a company that manufacture a wide v ariety of games for many console manufactures, online use and mobile phone devices. It specializes in the development of sports games . The company has its headquarters in America and it has been a giant in the game business and has come up with several of â€Å"super hit â€Å"games for the industry. It is recognized for a company that comes up with creative ideas and innovative games by altering the graphics, animation, programming, etc.The company is facing certain issues at present ant the only way to get back again is to develop certain strategies and act on them as soon as possible. Due to increased restrictions from the console manufacturers the company should also focus its attention to provide games online and on mobile phones as these steps will enhance the prosperity of the company. Additionally Electronic Arts should come up with original and new games, those games will be differentiated and then Electronic Arts will have the opportunity to charge more on those games.T his will help to diminish the price ceiling that exists in the market as Electronic Arts will be able to influence the price of the games. The company should try to negotiate with the other console manufacturers to remove the royalty charges incase the game does not do well in the market. Furthermore, the company should look for further ways to increase the revenue and cut down costs for the company.Inbuilt advertisements within the games and providing gamers the opportunity to upgrade the characteristics of the characters with a small amount of charge, these tactics will enable the company to generate added revenue. In the future when Electronic Arts has sufficient funds it should look towards emphasizing on multiplayer games and games with simulation effects. At present its strategy should be focused on increasing revenue while keeping costs within boundaries. Reference: 1) Website: www. ea. com Date accessed 1 July 2008

Topic-Morgan Stanley’s Return on System Noninvestment

1. Morgan Stanley underinvested in information technology because CEO of the firm, Philip Purcell believed that the market’s comeback would happen slowly and therefore he focused his business strategy on maximizing profit instead of generating revenue. 2. The merger of the Morgan Stanley with the Dean Witter proved to be unfruitful because it created a digital, cultural and philosophical divide which was extremely difficult to overcome. 3. The strategic objectives of information system are as following-:  ·   The overwhelmed broker desktop workstations have been replaced by new systems which are better integrated with backened systems so that brokers have a better view of client portfolios.  ·   New systems have been uploaded so that brokers will have access to all relevant client data at once, including transaction history, contact history and portfolio performance.  ·   The company also rolled out a new tax reporting application that automatically reconciles gains and losses and allows user to download information from its client website into popular tax programs.  · The quality of the website was upgraded i.e it was made more attractive and informative as per customer demand.  · The salaries and expense accounts of the brokers were increased.  ·   The intellect executives have been assigned the task of managing the firm. 4.I would provide the following services-:  · Free online form for investors.  · Credit cards will be issued.  ·   Financial transactions will be allowed using Automatic Teller Machines(ATMs).  · Standing orders and direct debits will be facilitated so that payments for bills can be made automatically.  · Online deal with the clients which will save a plenty of time. Yes, according to me the Morgan Stanley’s plan for an integrated client information system are worthwhile because it generated an income of dollar 1.96 billion in June 2006. 5. Other than new system, following amendments have to be made at Global Wealth Management Group to restore profit and revenue collection-:  · Introduction of senior executives in the main management of the company so that it will be knowledge as well as profit oriented.  · Frequent schemes should be laid down for the customers which seems to be beneficial to them.  ·   A tight management to strictly follow all the rules of the company.  ·   A customer friendly environment should prevail. References topic- â€Å"banking services† dated 19th june 2007      

Coca cola marketing research Essay

The Coca-Cola company was established back in 1886 and it is most famous of creating the soft drink Coca Cola. Based on a global brand study, Coca Cola was the world’s most valuable brand in 2011. Though, just like all those â€Å"old† and well developed brands, Coca Cola is facing aging problem, a disconnection with the younger generation and it seems like people are not picking up coca cola as a trendy drink and a sign of coolness anymore as there are so many other drinks available in the market nowaday. In order to make the brand’s image younger, Coca Cola started a campaign back in 2011 called â€Å"Share a Coke†, internally known as â€Å"Project Connect†. It is a worldwide campaign that started with their Australia team and in 2014 the campaign has finally reached Hong Kong. There are two objectives for this campaign, to get the attention of the younger generation and to make them feel like Coca Cola is still a trendy and cool thing to be talk ing about and another communication objective for the campaign is really just to have everyone to talk about Coca Cola again, both in the real and virtual world. As mentioned, Coca cola is trying to get collection with young people again and to make Coca Cola the cool thing to be talking about among people, so the target audience of the campaign is young adults focusing on demographic of 18 – 25 years old, who is health consumers, affluent and really is the current and future major stakeholders for the brand. In order to bring people together to â€Å"Share a Coke†, Coca Cola swapped out Coke’s classic label on bottles and cans with 200 of Hong Kong’s most popular nick names, like â€Å"Ã¥ ¥ ³Ã§Å¡â€¡ (queen), â€Å"Gag 王 (joke maker)†, †Buddy†, â€Å"ç ²â€°Ã§ µ ²(fans)†, â€Å"é â€Ã¤ º º(expert)†, â€Å"Ã¥ ¥ ³Ã§ ¥Å¾ (goddess)†, â€Å"ç” ·Ã§ ¥Å¾ (god)† or common names like â€Å"Yan†, â€Å"Wah†, â€Å"Lee†, â€Å"Fung† and â€Å"Ming† or phases like â€Å"miss you†, â€Å"love you†, â€Å"Oh Dear†, à ¢â‚¬Å"Cheer up† and â€Å"I’m yours† etc. This is one of the strategy that Coca Cola came out to bring together to talk about Coca Cola again, a new concept that Coke came up and wants to promote is â€Å"Shareability†. Coca Cola understands the best way to connect people is to have something they can share or even can send it as a gift to their friends and relatives. Moreover, If you can’t find a nick name, common names nor phases that best represent you or your love one? No worries, Coca Cola had created a web page for customers to go online and create a virtual bottle to share it on social media (e.x. facebook, Instagram and Twitter†¦etc) with their friends and family. Coca Cola would never missed a single person who is interested in â€Å"Share a Coke† out. In other countries, such as the U.S. and U.K., customers with less common names (or basically if you can’t find what you are looking for), they are able to get a mini can customized with their name on it at one of their pop up stops. Because of Hong Kong don’t have the similar promotion, people are starting to sell the service of helping people to order personalized cans and bottles in the U.K. This also helped Coca Cola Hong Kong to create the basic foundation of pull strategy as supply was super limited and it I very time consuming to mail the products from overseas to Hong Kong making the products very hard to get. Another advantage of the success of the â€Å"Share a Coke† campaign overseas is that it offered the Hong Kong campaign a word-of-mouth (WOM) communication and WOM plays an important role as a communications tool in modern marketing. As Kotler (2009) suggests that if an organization can develop a marketing program to harness and  accelerate the use of personal recommendation effectively, the more likely it will be that the marketing program will be successful. This also acted as a demand-created pull strategy, as overseas people were gifting that to people who are living in Hong Kong and Hong Kong people were soon demanding to see this unique style of Coca Cola cans in Hong Kong. As soon as people got hold with a can of the personalized Coca Cola, they will share it on Instagram to show people how cool they are. Indeed, in Hong Kong, before the official campaign launched, Coke partnered with Volkswagen and sent personalized Coke can in a fancy box to younger generation celebrities like Charlene Choi, Gillian Chung, Shiga Lin and PakHo Chau†¦etc. On the cover of that fancy white box, Coca Cola encouraged celebrities to create a post on Instagram with hashtag shoareacokehk and cocacolahk. This encouragement of sharing those â€Å"Share a coke† cans on Instagram or Facebook created another pull strategy which would eventually catching the suppliers’ attention to inquiry to Coca Cola about those unique cans as celebrities are always the focus point for people to follow where the trend is. After this massive breakthrough, â€Å"Share a coke† cans and bottles were then secretly (without any proper announcement† sent to convenience stores like 711, OK and  supermarket likes Wellcome and ParknShop. As soon as they were in stock, people started to treasure hunt to trying to â€Å"share a coke with their love one and to post it on social platforms†, mainly on Instagram and Facebook. *See below images as examples. In a situation like this, the push strategy will play its part in meeting the objectives for this campaign which is letting the supplier know the demand for this product which is created by celebrities influences, social media powers and later advertising. Finally persuading retailers to both stock the product and to actively promote the â€Å"Share a coke† cans to their customers and finally making the product more accessible. Ever since Coca Cola started to encourage people to â€Å"Share a coke†, people have been uploading Instagram and Facebook posts on a regular basis. This is a creative way to make use of the profile strategy as numerous posts will be updated on Instagram everyday automatically under hashtag shareacokehk and cocacolahk and keeping stakeholders/audiences up to date with campaign information and the official Coca Cola Instagram would also share people’s â€Å"Share a coke† moment. This tactic is cost effective for Coca Cola (saved money on hiring a spoke person as many celebrities have automatically became a â€Å"spoke person† the moment they shared their personalized Coca Cola), it created a free of charge profile strategy as fans or lay people will soon follow what celebrities are doing and share a coke with their name on social media platform. This â€Å"Share a Coke† wave has caught media’s attention as bloggers and magazines were reporting this. Therefore, at a later time, personalized cans were also sent to famous bloggers, magazine editors and particular for those who have a high number of followers/fan base on Instagram. In order to â€Å"officially† announce and position Coca Cola in the minds of consumers with a view to differentiation and to inform prospective customers about the â€Å"Share a Coke† campaign, Coca Cola then started to advertise on traditional platform. It aired a television commercial on one of the biggest television channels in Hong Kong-TVB, pointing out the various nickname that people can find to mix and match them. Advertising on national television offer mass coverage, flexible format and uses sight, movement and sound  which fit in with the young adult demographic as things like that will attract their attention. They have also created posters telling people to share a coke with their mom and dad to emphasize the objective of this campaign- shareability of the product, to make people talking about Coca Cola again. Coca Cola also rented several outdoors places at causeway bay (e.x. Sogo), creating a venting machine like billboard starting â€Å"Share a coke with the person next to you, Share Coca Cola, Share happiness† and putting all the available names on there for making potential customers aware of the offering. Advertising outdoor creates a good coverage as a support medium and as the location (Sogo, Causeway bay) is where all the young adults go, it creates a perfect interesting background for young adult to take a picture and share it on Instagram as it is not so easy to spot such a large scale Coca Cola machine in your daily life. *See below images as examples. Ogilvy & Mather (the advertising agency behind all these) had also found Jonathan Mak (who editing the Apple logo in remembrance of Steve Jobs) to design a poster inspired by â€Å"Share a Coke† to advertise this campaign. You can see attached, to depict two hands sharing a Coke. This poster has served as something unique, young and trendy to matches with the target audience of the campaign. Evaluation of effectiveness: should be related to the campaign objectives and the particular tools chosen, e.g. advertising could be post-testing, tracking studies, likeability or enquiry tests. Particular market research techniques using qualitative or quantitative methods should be proposed, e.g. focus groups, surveys. A researcher quote in Wilson (2006: p.29) suggests that, â€Å"The proposal is the most important part of the whole research project†. Before we evaluate the effectiveness of the tools use, let me restate the objective of this campaign again, which is to reconnect with young adults and just have people talking about Coca Cola again. In order to evaluate whether or not the television commercial tool is effective or not, I would use likeability test  as to researching to what degree people enjoyed the advertisement and really feel like they have connect with the â€Å"Share a coke† campaign. I propose using quantitative research which is described by Wilson (2006) as a structured approach producing quantifiable data for statistical analysis, gathered from a population  sample or census. I propose that we will create a 5 questions questionnaire asking a combination of descriptive and casual questions like â€Å"What do you feel about Coca Cola‘s â€Å"Share a Coke† campaign†, â€Å"Have you watch the TV commercial about â€Å"Share a coke†Ã¢â‚¬ , â€Å"Would you consider drinking Coca Cola as a trendy thing after watching the commercial ?†, â€Å"How do you feel about the â€Å"Share a Coke† concept and do you think the commercial has stated what we are trying to offer?†, â€Å"have you shared a coke with anyone after watching the commercial†. I suggest using Facebook as the platform to pass on the questionnaire to random audience that is within the demographic that we are aiming at as it is the most convenient and cost effective way because on Facebook you can set your target audience age to your desired one. Two identical questionnaires should be sent out to the same group of people who are aged between 18-25 across the campaign period to see if the audience has any perception changes over time. We could also get from the data whether or not we are reaching the right target auidences and whether or not this advertisement is doing what we want it to do. The second tool that we are going to evaluate is Instagram as Coca Cola has created it’s own hashtag for the campaign #shareacokehk and #cocacolahk and as our target audience is young adults, Instagram has been a major communication tools for the demographic. Also, Coca Cola has been posting all updates on its official Instagram page and this should be where we get all the noises from as Coca Cola has posted on all it’s advertising communication tools to share it on Instagram. Morevoer, Coca Cola has emphasized shareability over this campaign so the effective use of Instagram is notwithstanding one of the most important evaluation to do. Using Observation research to collect quantitative data would be a good way to analysis the effectiveness of this heavily used tool. I suggest for a consecutive of 30 days, researchers to go through around 100 potential hashtags posting on Instagram, starting with the two official hashtags â€Å"shareacokehk†, â€Å"cocacolahk†, cokehk†, â€Å"ilovecoke†Ã‚  then following any potential hashtags such as phases on cans†¦etc. Researchers will record daily change rate of each hashtag search, we can then compare shareability of each hashtags. We can also record likes from each post and see which personalized cans/bottles grabs the most attention. From the evaluation of the effectiveness of Instagram, we can increase shareability of the campaign (as, again it’s one of the major goal to get people talking about Coca Cola again). With the quantitative data that we got from this research, we can perhaps add more hashtags that people are likely to use and also we could use those information to amend or add in names that are in popular demands to keep the idea fresh. We could also see whether or not we are hitting on our target audiences. In Conclusion, the â€Å"Share a Coke† campaign is a clever idea. It is further proof how something so simple can still create a lot of buzz on the internet and in social settings. This â€Å"Share a Coke† campaign has fully fulfilled Fill (2006)’s definition of marketing communications. â€Å"A management process through which an organization seeks to engage with its various audiences. To accomplish this, the organization develops, presents and evaluates a series of messages which it sends to and receives from its different audiences. The objective of this process is to position the organization and its offering in the minds of particular audiences and in doing so encourage the  development of relationships that are of mutual value.† Coca Cola has proven to us that with the right marketing communication tools, an aging brand can sure be made younger again and reconnect with the you nger generation. Have you â€Å"Share a Coke† with your loved one today? Reference http://www.coca-colajourney.com.au/stories/local-idea-goes-global-share-a-coke#TCCC http://www.sor9y.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-24-at-2.06.38am.png http://www.milk.com.hk/content/coca-cola-share-coke-hong-kong-ed http://www.icoke.hk http://www.sor9y.com/2014/08/24/share-a-coke-name-combinations/ http://rudileung.com/tag/share-a-coke